CUSTOMER RELATIONSHIP MANAGEMENT
The Customer Relationship Management (CRM) in Small and Medium Enterprises (SMEs) course is tailored to equip SME owners and managers with the essential skills to develop and maintain strong, long-lasting customer relationships. Through this course, participants will explore CRM strategies customized to the unique needs and resource constraints of SMEs. They will learn to effectively collect and analyze customer data, implement CRM technologies, and create personalized customer experiences that drive loyalty and repeat business. By the course's conclusion, participants will have the knowledge and tools necessary to maximize customer satisfaction, enhance brand reputation, and boost profitability in their SMEs by putting customers at the center of their operations.
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