PACKAGING AND PRICING
The Packaging and Pricing for Small and Medium Enterprises (SMEs) course is specifically crafted to empower SME owners and managers with the knowledge and strategies needed to optimize their product packaging and pricing strategies. Through a blend of market analysis, design principles, and pricing models, participants will learn to create packaging that captures attention, communicates value, and strengthens brand identity, while simultaneously developing effective pricing strategies that balance profitability with market competitiveness. By the course's conclusion, attendees will have the tools to enhance their product presentation, fine-tune pricing structures, and ultimately drive sales growth and profitability for their SMEs in an increasingly competitive marketplace.
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