Business Courses

VALUE CHAIN ANALYSIS, PRODUCT MIX & BUSINESS POSITIONING

The value-chain approach to business strategy provides the best basis for sustainable business. However, not many Ugandan entrepreneurs are applying this approach. Value-Chain Analysis, Product Mix, and Business Positioning, offers an in-depth exploration of the critical factors that underpin a successful business strategy based on thorough understanding of value-chains in any given sector. Trainees will learn how to dissect the value chains relevant to their businesses, identifying opportunities for cost reduction, differentiation, product diversification, specialization, intensification, value addition and market expansion. Through comprehensive product mix analysis, attendees will gain insights into optimizing their product portfolio to meet market demands and boost profitability. The course also delves into strategic positioning, equipping learners with the knowledge and tools to position their business effectively within their industry, considering market trends, competitive landscapes, and customer expectations. By course completion, participants will have the capability to make informed decisions that enhance their business's competitiveness, profitability, and long-term sustainability in an ever-evolving marketplace.