Business Courses

MARKETING, BRANDING AND PUBLIC RELATIONS FOR MSMEs

Many MSMEs consider investment in Marketing, Branding and Public Relations an expensive and unnecessary investment. Yet, it is what enables businesses to stand apart from the crowd, carving out a unique space in the consumers' minds. Consumers are more likely to buy from brands they recognize and trust. This 3-day hands-on course, Marketing, Branding, and Public Relations for MSMEs, is thoughtfully designed to equip MSME owners and managers with the essential knowledge and skills to create a strong market presence and build lasting brand value. This course dives into the fundamentals of marketing strategy, encompassing market research, product positioning, and customer engagement, all tailored to the Ugandan business environment. Participants will learn how to craft compelling brand narratives, utilize digital marketing tools, and implement cost-effective PR strategies to enhance their SME's visibility and reputation. Through practical exercises and case studies, attendees will acquire the expertise needed to navigate the Ugandan market, connect with customers, and establish a memorable brand that drives growth, customer loyalty, and sustainable success for their MSMEs.